Demographics

Gender:

Answers Responses Selection Percentage
Male 88 32.47%
Female 183 67.53%
Valid Respondents: 271.0 Total Responses: 271 100.00%

Age group:

Answers Responses Selection Percentage
6 – 13 1 .37%
14 – 17 7 2.58%
18 – 20 6 2.21%
21 – 59 146 53.87%
60 – 75 (Remember 70 is today’s 60!) 102 37.64%
76 or over and feelin’ mighty proud of it! 9 3.32%
Valid Respondents: 271.0 Total Responses: 271 100.00%

Ethnic background:

Answers Responses Selection Percentage
African American 15 5.54%
Asian 2 .74%
Eastern Indian 0 .00%
Hispanic/Latino 7 2.58%
Native American Indian 0 .00%
White/ Caucasian 244 90.04%
Multi Racial 2 .74%
Other 1 .37%
Valid Respondents: 271.0 Total Responses: 271 100.00%

Approximate annual family income:

Answers Responses Selection Percentage
I am a student and not earning much…yet! 36 13.28%
Under $20,999 4 1.48%
$21 – $50,999 29 10.70%
$51 – $70,999 52 19.19%
$71 – $100,999 56 20.66%
$101 – $200,999 61 22.51%
Over $201,000 33 12.18%
Valid Respondents: 271.0 Total Responses: 271 100.00%

What is your reading preference?

Answers Responses Respondent Percentage Selection Percentage
Contemporary Issues 102 37.64% 16.14%
Fiction 213 78.60% 33.70%
Historic/ Biography 184 67.90% 29.11%
Lifestyle 78 28.78% 12.34%
Poetry 32 11.81% 5.06%
Other 23 8.49% 3.64%
Valid Respondents: 271.0 Total Responses: 632 (May add up to more than 100%) 100.00%

How far did you travel to get to the Savannah Book Festival?

Answers Responses Selection Percentage
I live here in Chatham County, Savannah 173 63.84%
20 – 50 Miles 31 11.44%
51 – 100 Miles 5 1.85%
101 – 200 Miles 13 4.80%
Over 200 Miles 49 18.08%
Valid Respondents: 271.0 Total Responses: 271 100.00%

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