Rule Makers, Rule Breakers is an epic journey through human cultures that offers a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, it shows that much of the diversity in the way we think and act derives from a key difference—how tightly or loosely we adhere to social norms.
Michele Gelfand is a Distinguished University Professor of Psychology at the University of Maryland, College Park. Her pioneering research into cultural norms has been cited thousands of times in the press, including in The New York Times, The Washington Post, Harvard Business Review, and Science, and on NPR. The recipient of numerous awards, she is a past president of the International Association for Conflict Management.